Web Presence Strategy and Website Concept
Defining the concept and website planning are the groundwork of every project. Before the actual implementation, the preparation of a plan takes place, with which organization and functionality of the website are thoroughly defined and goals and the project process are identified. A quality approach to defining the concept of the website drastically increases its effectiveness and user satisfaction. This way we can guarantee our clients get the most from their web presence investment.
Web Presence Strategy Development
Before designing the client’s website, we prepare an effective web presence strategy. Together we define the short and long-term goals of the project, based on the client’s need and target groups. We make an analysis of the client’s competition with similar business goals and target audience. If the customer already has a website, we also analyze the current state. After clearly defined goals, we define the project process together with presenting the final project’s extent and possibilities to our client.
Information Architecture and User Experience Design
It is crucial to correctly define the website structure, organize the content, determine the functionality of web applications and interpret their interaction. Only well-planned information architecture can provide an effective interaction with the user. This way, we bring the user to desired actions. Already at this point, we also define the keywords for optimization and higher ranking of the website in search engines like Google and Najdi.si.